You don't need to be broken to deserve better.
SAM is your AI coach. Structured, available 24/7, for €10.90/month. It helps you understand what's going on in your head, regulate what you feel, and make better decisions — before things break.
No credit card required. Start in 2 minutes.
Millions of people already turn to conversational AI to think things through, self-soothe, or open up. Source: Harvard Business Review, 2025 — “therapy/companionship” became the #1 use case for generative AI. With SAM, choose a structured AI for daily support, not a generic chatbot optimized to capture your attention.
Who it's for
- You function. You manage. You hold it together. But sometimes, you feel like you're holding on by a thread.
- You've thought "I should talk to someone" — but not enough to book an appointment.
- You want a space where no one judges you, no one charges you €80, and no one forgets what you said last week.
You'll recognize yourself in at least 3 of these.
- You snap at something small and you know it's out of proportion — but you can't stop yourself.
- You replay a conversation from 3 days ago on loop. You already know every scenario. Nothing changes.
- You go to bed exhausted but your brain refuses to shut down.
- You said "I'm fine" today. It wasn't true.
- You feel like you're repeating a pattern from your parents — and it terrifies you.
- You bought a self-help book. You started it. You never finished it.
- You sometimes use ChatGPT to "talk about yourself." And you know it's not built for that.
- You give incredible advice to others. But for yourself, it's all fog.
- You avoided an important conversation this week. Again.
- You take care of everyone — except yourself.
This isn't weakness. It's the absence of a tool that should have existed all along.
You're not the problem. The void around you is.
You were never taught in school how to regulate your emotions. Your parents hadn't learned it either. The healthcare system offers nothing between "nothing at all" and "psychiatric emergency." And the wellness market sells you inspiring content that feels good for 24 hours — then you fall right back into the same patterns.
It's not that you lack willpower. It's that you lack infrastructure.
Think about your body: you have a doctor, a gym, a dentist, a diet. Not because you're "sick" — because it's basic hygiene.
Your mind has none of that. And it manages infinitely more: your decisions, your relationships, your emotions, your reactions, your energy, your ability to be a good partner, a good parent, a good professional.
SAM is that infrastructure. The mental coach that was missing from your daily life.
A coach in your pocket. Not another chatbot.
SAM doesn't tell you "I understand, that's hard" on repeat. SAM works with you using a structured coaching methodology: Welcome → Exploration → Insight → Action.
It listens. Really.
SAM remembers your previous session. It knows what you worked on, what you tried, what worked and what didn't. Every conversation picks up where you left off — not like a chatbot that starts from zero every time.
It confronts you. With precision.
SAM doesn't tell you what you want to hear. It names your patterns — the loops you repeat without seeing them. Procrastination. Avoidance. Over-control. People-pleasing. And it does so with care, but without flattery. Because a mirror that flatters you isn't a mirror — it's a liar.
It gives you exercises based on your needs.
Each session ends with a micro-commitment: one concrete step you can try this week. Not 10 resolutions. One step. Measurable. Realistic. That SAM will follow up on next time.
It knows when it's not enough.
If what you're going through exceeds coaching — crisis, trauma, danger — SAM detects it and guides you toward a human professional. Without shame. Without rupture. Like a GP referring you to a specialist when needed.
What you do today vs what SAM changes
| Without SAM | With SAM |
|---|---|
| You ruminate alone at 11pm | You open SAM and unload what's spinning in your head |
| You snap, regret it, go silent | You understand the trigger BEFORE it takes over |
| You buy a book, start it, abandon it | You have a coach who explores the topics you want to grow in and challenges you toward real human skill-building |
| You wait until you're "really bad" to ask for help | You maintain your mental clarity like you maintain your body |
| You pay €50, €80, €100 or more for a 45-minute session | You have a 24/7 coach for €10.90/month |
| You stay stuck in the same patterns without naming them | SAM names them, tracks them, and offers alternatives |
How much is your silent suffering costing you?
Be honest with yourself. This week — the last 7 days — what did you endure? The tension in your relationship that's been lingering for days. The work stress that follows you into bed. The self-doubt that keeps circling back. The conversation you avoided with your child's teacher. The unease in your friend group you can't name.
If you could quantify the impact of all this on your week — the lost energy, the degraded sleep, the strained relationships, the decisions made under pressure — would it be worth €50? €80? €100? More?
That's the price of a single therapy session with a human coach. And despite that cost, that session would already be a better investment than inaction — because inaction costs infinitely more in the long run: in health, in destroyed relationships, in missed opportunities, in passing your patterns on to your children.
A free space every month. €10.90/month to keep going without limits. Available 24/7. This isn't a quality compromise. It's what artificial intelligence makes possible: structured, personalized, continuous coaching — at a price most of us can afford.
- Free — 50 messages a month, no card required
- €10.90 — SAM Chat — per month
Born from more than ten years of practice. Built for millions.
SENSAÏ was born from the conviction of Malachie Kengne Njilo — coach and founder of MKN Coaching — that mental hygiene should never again be a luxury for those who can afford it, nor a taboo for those who are "really struggling."
After more than ten years of supporting individuals and couples, Malachie identified a reality the healthcare system ignores: 80% of the personal development work people do in therapy, they could do on their own — if they had the right tool. That daily work of clarification, emotional regulation, perspective-taking, micro-exercises... that's what SAM does. Every day. At any hour. For a fraction of the cost.
SAM isn't a replacement for human therapists. It's the complement that was missing between sessions — or the first step for those who would never have walked through a therapist's door.
For the curious
- Structured methodology in 4 phases (Welcome → Exploration → Insight → Action)
- Cross-session memory (every conversation picks up where you left off)
- Real-time algorithmic supervision during sessions for continuous coaching quality optimization
- Automated quality evaluation across 7 axes (validation, progression, confrontation, depth…)
- Real-time crisis detection with referral to professionals
- Payments handled by Stripe: your card details never reach SENSAÏ. Encrypted connection (TLS). Delete your account at any time.
- Available in 6 languages: English, French, German, Spanish, Portuguese, Korean
SAM is a coach, never a therapist: it helps you see clearly, it doesn't treat and it makes no diagnosis.
Frequently asked questions
Does SAM replace a psychologist?
No. SAM is a preventive AI coach for personal development. It doesn't diagnose, it doesn't treat pathologies, it doesn't prescribe. If you need a mental health professional, SAM will detect it and guide you. SAM does the daily work that psychologists don't have the time or the business model for — and when you do see a human, you arrive prepared.
Is this just ChatGPT in disguise?
No. ChatGPT is a general-purpose language model. SAM is a specialized coaching architecture: structured methodology (WEIA), cross-session memory, concrete tools, 7-axis quality evaluation, crisis detection, calibrated confrontation. ChatGPT is nice. SAM works.
Is my data protected?
Yes. Your conversations serve your coaching, not advertising: no resale, no ad trackers. Encrypted connection (TLS). You can delete your account at any time, immediately or with a 30-day delay, and use a pseudonym — at SENSAÏ, anonymity is a feature, not a bug.
€10.90/month sounds too good to be true?
This is what AI makes possible. A chat session costs us a few cents — that's what keeps the model viable and the pricing accessible. This isn't charity: AI simply makes possible what humans alone can't — quality coaching, at scale, accessible to everyone.
What if I'm really in crisis?
SAM detects crisis signals in real time (suicidal ideation, immediate danger, severe distress). When that happens, it doesn't play therapist: it immediately guides you toward appropriate emergency resources (crisis numbers for your country) and, eventually, toward validated professionals on the SENSAÏ platform. Safety isn't an add-on — it's the foundation.
What languages is it available in?
SAM coaches in 6 languages: English, French, German, Spanish, Portuguese, and Korean. SAM replies in the language you chose. You can change it whenever you like: in your profile, or just ask SAM and it will offer to update your profile for you.
Your mind deserves as much attention as your body.
You don't ask permission to go to the gym. You don't justify yourself when you book a doctor's appointment. You don't tell yourself "I'm weak" when you eat well. Taking care of your mind should be exactly as normal. And thanks to SAM, it can be. Right now. Tonight.